TargetworX facilitates rapid communication between a hotel group and its properties, as well as improving the quality of information exchanged.

Regional, National and International sales managers are able to mandate what kind of market intelligence, competitive positioning and product information is needed from the hotels to help them to sell a property into a particular client, thus increasing the chances of success.

Using a wide range of status flags, TargetworX makes sure every property knows what stage the process is at and on-screen summaries display how every opportunity is progressing.

Senior managers have access to real-time data to keep a close eye on every opportunity. Which hotels are making the most submissions?...the best submissions? Which sales managers are having the greatest success in enciouraging clients to take more hotels in their programs? How good is sales lead sharing across the group?

TargetworX is the ideal application for:

  • maximizing the value of the relationship between a hotel group and its clients
  • uncovering potential chain-wide accounts by highlighting the existence of local relationships between hotels and accounts in different locations
  • coaching hotel sales teams in how to create a compelling business case for their property

Features at a Glance


Fast and efficient communication between a hotel group and its properties


The hotel group has complete control over which opportunities are presented to hotels


Opportunities can be targeted at the total portfolio or specific hotels


For each opportunity, hotels are asked to answer a set of qualifying questions that are defined at group level


The question set can be quickly assembled using a ‘bank’ of standard pre-defined questions or by customizing questions per opportunity


The hotel group can restrict the number of opportunity responses per hotel


Pre-defined flags ensure that both the hotel and the hotel group knows the current status of each opportunity


Fully integrated with Nexus RFPworX and ShareworX.


A full report suite is available for comprehensive analysis



“We’ve found that a corporate account that is already booking our hotels will provide the best opportunity for new business at other Choice properties. Nexus TargetworX helps us capitalize on this opportunity by allowing us to match the account’s needs with our hotel offerings.”

— Christine Chippindale, Sr. Director Key Accounts & Marketing, Global Sales
Choice Hotels International

14 January 2016 - Sabre completes acquisition of the Trust Group; transaction expands Sabre's hospitality customer base by 30 percent - Acquisition creates unmatched set of hospitality solutions and services, and expands Sabre's hospitality business in EMEA and Asia Pacifi   [ Read more + ]

24 November 2015 - Sabre to acquire the Trust Group of Companies - Acquisition to extend Sabre's global leadership in hospitality technology solutions   [ Read more + ]

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Geoff Andrew, Managing Director here: I've always been a strong advocate for more transparency in the hotel industry. Typically in our part of the business that would involve pricing transparency or a higher level of visibility into the performance of sales teams. I never imagined that the concept would extend quite so far as a higher level of visibility into guests' bathroom activities. Trendy open-plan bathrooms seem ... [  Read More +  ]