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Sales Planning & Tracking for HotelsDo you ever wish that driving sales was more like driving a car? Push on the gas pedal in your car and you watch as the needle responds immediately to the acceleration and registers the exact speed. But push your expenses to the limit with sales resource and you'll be lucky to even find a dashboard. You know the expression, "You can’t manage what you can’t measure"? Well, every year hotel groups wrestle with trying to match sales investment to sales performance by employing a planning and tracking process that's about as effective as driving at night without headlights.... Here’s how it usually goes: Sales managers pull a list of top accounts, fire up last year’s spreadsheet, and create a "tough but do-able" sales plan for the coming year. Job done, the numbers are submitted up the line for review, increased by 10%, then sent back "approved." Once the new year is underway, reality takes over and the detailed account targets are filed away and quietly forgotten. When the deficit between budget and actual widens, the specifics of who is underperforming — and by exactly how much— become difficult to gauge. The organization knows it has a sales problem, but can’t say why. If this sounds like your hotel group, then Nexus has a smart and unique answer: Sales Optimiser. Get on track, and up to speed in no time. Then sit back and bask in the glow at the winners circle with your impressive performance. |
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