theWorks - the Nexus Blog

If it's March, it must be Berlin...

It's that time of year again when thoughts turn to Berlin and that annual bunfight we call ITB - the show we all love to hate. Every hotel group goes through the same ritual every year. At budget time, the extraordinary cost of participating in an international trade show sets off flashing red lights on the P&L and we blow the dust off the old debate: Can we afford to go? Can we afford not to go? There follows a short but meaningful period of angst, then the decision is made, March comes around and the hospitality herd descends. We greet old friends, avoid old bosses and preen in front of competitors. I always hate the thought of going, then love it when I'm there. Where else (in Europe anyway) can you find your entire career under one roof? This year, we're launching a new Nexus product - HotelworX - so there's a big incentive to cover every inch of Hall 9 and the surrounding territory. See you there...

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